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Manager, Paid Search Marketing
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Primary Job Responsibilities:
Manager, Paid Search Marketing is responsible for leading customer acquisition and revenue growth through SEM (paid search). Will lead test and target efforts to improve online metrics for customer conversion. SEO and Email experience a BIG plus.
Responsibilities include:
· Execution of customer acquisition and revenue strategy
· Supervising SEM marketing agency and search engine relationships
· Reporting and analyzing acquisition metrics and profitability
· Optimization of customer acquisition funnel
· Identifying and pursuing new marketing opportunities
Job Requirements:
The right candidate should have extensive experience in bid management for Paid Search and executing a multi-channel marketing campaigns to achieve branding and performance targets. Will need to be hands-on and entrepreneurial. Creative, curious and always looking to new ways to engage our customers. Must keep pace with a fast moving start-up environment. Comfortable wearing many marketing hats including copy-writing, creative execution and testing other CPC models
· 3+ years of Paid Search experience in a consumer acquisition/e-commerce role
· Experience working/implementing tracking pixels, trafficking URLs and launching promotional campaigns
· Experience with test and targeting key customer segments; Landing page and other creative testing
· Strong business background, as well as excellent written and verbal communication skills
· Experience in direct response or continuity marketing a plus
· Strong work ethic; Web-savvy and entrepreneurial
· BA/BS
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